Branding, Content, and Digital Marketing: How It All Fits Together to Grow Your Practice

Wednesday, October 4, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

10-04-2017 01:30 PM 10-04-2017 03:00 PM 15 Branding, Content, and Digital Marketing: How It All Fits Together to Grow Your Practice Branding, Content, and Digital Marketing: How It All Fits Together to Grow Your Practice Online ACEC acec@acec.org false MM/DD/YYYY add to calendar

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Jason Mlicki, Principal, Rattleback

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You need to differentiate. You need to invest in content marketing. You need to invest in your brand. You need to invest in digital marketing, social media and marketing technology. You need account-based marketing. There’s no shortage of advice from the marketing community on what you should be doing. But, how does it all fit together? And, where do you start?

While none of these things can happen in isolation, they’re often presented as if they do. Join Jason Mlicki to explore the big picture and how all these critical marketing activities fit together to help you grow your firm.

TAKEAWAYS:

  • Understand the relationships between branding, thought leadership, websites, digital marketing and traditional business development activities.
  • Gain perspective on how to prioritize your marketing efforts. 
  • Identify a roadmap for your marketing journey and determine where to start. 

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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