Oh What a Feeling – From Bland to Brand

Thursday, June 1, 2017 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

06-01-2017 01:30 PM 06-01-2017 02:30 PM 15 Oh What a Feeling – From Bland to Brand Oh What a Feeling – From Bland to Brand Online ACEC acec@acec.org false MM/DD/YYYY add to calendar

Register Now

>> Live 10-Pack purchaser? Head to the ACEC Bookstore and click to redeem!

This online class carries 1.0 PDHs (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Jen Newman, CPSM, CEO, Ignite Coaching & Consulting

>> Nearly all ACEC online classes are recorded for our on-demand library. Purchase now to view later!

Your brand is not a logo or a slogan. It's the feeling you elicit when someone sees or hears your name.

Amazon CEO and founder Jeff Bezos once said, "Your brand is what people say about you when you are not in the room. Your personal brand is your reputation that you cultivate in your community and the market you serve.”

From corporate brands such as Coke, Apple, Nike and Amazon to personal brands such as Oprah, Muhammad Ali, Ellen DeGeneres and Joy Mangano, the best brands make you feel something from joy to hope to the desire to take action. They understand the value of relevance versus strength and getting beyond being just a commodity by their unique attributes.

Join Jen Newman for a look at how some of the best brands have achieved success and the five steps you can take to develop your brand into one that inspires action and loyalty.  You'll also:

  • Identify the characteristics of successful brands
  • Understand brand myths versus brand truths
  • Learn how to implement the 5 steps to creating a better brand
  • Understand how to determine if your brand promise delivers
  • Learn three ways to bring a brand story to life

 

Registration:
ACEC Members: $149
Non-members: $249

Click here for the faxable registration form

Location

Online
>> Click here to register.

Contact

Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

EDUCATION

Click the video above to learn why ACEC Business Education will help your firm thrive.

FULL CALENDAR >

ONLINE CLASS

Introduction to Envision and Sustainable Infrastructure
August 1, 2017
1:30-3:00 pm (ET)
Register Today >

ONLINE CLASS

Before You Sign the Design Services Contract...
August 2, 2017
1:30-3:00 pm (ET)
Register Today >

NEW RESOURCE

Public-Private Partnerships and Design-Build: Opportunities and Risks for Consulting Engineers

Updated for 2017, the book provides new industry information and experience on P3 and Design-Build approaches, and offers timely recommendations about the rewards, challenges, and risk exposures for engineering firms looking to succeed in today's still evolving project work environment. Details

2017 Bundle of Salary Surveys of Engineering Firms (ZweigWhite)

The 2017 Engineering Firm Salary Surveys are the most up-to-date and comprehensive compensation survey reports for engineering firms operating in each region of the U.S. Details

TRUSTS

Insurance and Retirement Trusts

ACEC's Trust Programs are designed to enhance your membership investment by helping to control your firm's costs. More Info

MORE NEWS

 

ADVERTISING SPONSORS



2017 Advertising Opportunities

Pinterest Twitter Facebook

Copyright American Council of Engineering Companies
1015 15th Street NW, 8th Floor, Washington DC 20005-2605  -  P: 202.347.7474  -  F: 202.898.0068  -  E-mail: acec@acec.org
About ACEC   -   Contact Us   -   Terms of Use   -   Privacy Policy