Thursday, May 18, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
05-18-2017 01:30 PM 05-18-2017 03:00 PM 15 Right Person, Right Message, Right Time: Bringing Context To Content for Big Impact Right Person, Right Message, Right Time: Bringing Context To Content for Big Impact Online ACEC firstname.lastname@example.org false MM/DD/YYYY add to calendar
>> Live 10-Pack purchaser? Head to the ACEC Bookstore and click to redeem!
This online class carries 1.5 PDHs (Professional Development Hours).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio
>> Nearly all ACEC online classes are recorded for our on-demand library. Purchase now to view later!
Your firm needs marketing to attract, engage, and ultimately acquire new clients. But today's professional services buyers are becoming jaded by the daily barrage of messaging and content. They have short attention spans and high demand for brand experiences that add value and are tailored to their needs.
So as more and more firms are getting on board with content marketing, it’s not enough to create one-size-fits-all content.
Winning the battle for engagement depends on communicating with your audience using content that is contextually relevant to where they are in the customer lifecycle.
Simply put – context personalizes the content experience through more targeted and relevant one-to-one interactions. But creating content that truly stands out and resonates with your target audience is no easy task.
Join Tim Asimos to learn how you can bring context to your content by targeting the right audience, using the right messages, and sending at the right time in the buyer’s journey. Through real-world examples and field-tested best practices, you'll learn how to better engage your target audiences with marketing that acts more like a magnet and less like a bullhorn.
ACEC Members: $199
To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.
For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact email@example.com for further information.
Click the video above to learn why ACEC Business Education will help your firm thrive.
Introduction to Envision and Sustainable Infrastructure
August 1, 2017
1:30-3:00 pm (ET)
Register Today >
Before You Sign the Design Services Contract...
August 2, 2017
1:30-3:00 pm (ET)
Register Today >
Updated for 2017, the book provides new industry information and experience on P3 and Design-Build approaches, and offers timely recommendations about the rewards, challenges, and risk exposures for engineering firms looking to succeed in today's still evolving project work environment. Details
The 2017 Engineering Firm Salary Surveys are the most up-to-date and comprehensive compensation survey reports for engineering firms operating in each region of the U.S. Details
ACEC's Trust Programs are designed to enhance your membership investment by helping to control your firm's costs. More Info