Business of Design Consulting - Orlando 2017

Wednesday, March 15 - Saturday, March 18, 2017

Register Now

Curriculum Track: Marketing and Business Development

Member Organization: National Events

This course carries 22.5 PDHs (Professional Development Hours)

Faculty: Rod Hoffman, S&H Consulting; Brett Stewart, XL Catlin Design Professional; David Cohen, Matheson Financial Advisors; David Stone, blüStone Marketing

>> Click Here for the Full Program Brochure

ACEC’s highly regarded Business of Design Consulting course is a unique playbook for building leadership and managing your firm at the most effective levels. The 3½-day agenda is taught by an experienced faculty of industry practitioners and highlights current strategies for a wide array of critical, need-to-know business topics that will keep your business thriving despite a churning business environment, including how to manage change and build success in performance management, strategic planning and growth, finance, leadership, ownership transition, contracts and risk management, marketing, and more!

Day One

12:00 noon-1:00 p.m. — Registration

1:00-5:00 p.m. — Leadership — Rod Hoffman, S&H Consulting

  • The Leadership path
  • Personal Vision

— Horizons — Rod Hoffman, S&H Consulting

  • Strategic planning
  • Trends and opportunities
  • The Discipline of Market Leaders
  • Growth Horizons

Day Two

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Execution and Performance — Rod Hoffman, S&H Consulting

  • Change and transition
  • The change game

— Performance Management and Generations — Rod Hoffman, S&H Consulting

  • Elements of performance success
  • Generations in the workplace
  • Challenges and best practices

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Contracts and Risk Management — Brett Stewart, XL Catlin Design Professional

  • Legal Liability for Design Professionals
  • Pre-Project Planning and Risk Analysis
  • Contracting Do’s and Don’ts
  • Communication and Documentation
  • Contract Administration

Day Three

7:45-8:30 a.m. — Continental Breakfast

8:30-12 — Finance — David Cohen, Matheson Financial Advisors

  • Fine-tuning financial management in uncertain times
  • Driving value in a volatile market
  • Long-term financial and valuation results: setting the stage
  • Accounting principles and practical financial tools

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Business Management & Ownership Transition — David Cohen, Matheson Financial Advisors

  • Financial exit strategies when market conditions are at all-time lows
  • Retirement planning: internal ownership transition issues, internal buy-outs, stock plans, ESOPs
  • Gearing stock expansion programs to the new market realities
  • The "ins and outs" of mergers and acquisition in the recovery decade

Day Four

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Marketing & Business Development — David Stone, Stone and Company

  • A comprehensive view of your entire get-work effort
  • Using the five-stage system for a balanced, multi-layered marketing program
  • Starting with strategy finding your differentiators
  • Broadcasting your message through brand-building
  • Winning with one-on-one selling
  • Building a high-touch, high-return customer service program
  • The vital role of business development

Registration:

Early Bird thru February 3, 2017

ACEC Members: $1,675
Non-members: $1,900

Standard after February 3, 2017

ACEC Members: $1,900
Non-Members: $2,100

Location

Marriott World Center Marriott
8701 World Center Drive
Orlando, FL 32821
Phone: 888-789-3090 (reference ACEC Business 2017)
Hotel Deadline: Tuesday, February 21, 2017

Online Instructions:

URL: Click here

Contact

Maureen Brown
202-682-4349
education@acec.org

 

 

Refunds, Credits, Substitutions, and Cancellations

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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