| Description: |
Visibility--positive visibility--is an important and powerful business tool. A thoughtful public relations plan can create recognition and favorable public perception, strengthen marketing brand and position, and facilitate the ability to develop new business. Such a plan demands a strategic approach to guide the tactical efforts typically used, including press releases, articles, newsletters and events.
A PR Plan should be an integral component of a firm's overall Marketing Plan in support of the Strategic Business Plan. Research, participation, content, strategies, tactics and buy-in are just some of the components of a comprehensive PR plan which will be explored in this seminar. An interactive discussion will cover tools for writing strong press releases, working with editors, pitching interesting story ideas, and launching communications efforts or public events.
Participants will gain useful insights and confidence through advice from an expert who has faced similar situations.
Members: $199
Nonmembers: $249 Click here to register. |
