The Last Word

Raising Capital*

Because of their typically limited tangible assets (e.g., inventory and equipment), consulting engineering firms are handicapped when they want to raise capital.

In addition, most professionals prefer to maintain a closely held organization. This automatically limits utilization of traditional capital sources, such as small business investment companies and the general public through a stock offering. While venture capitalists make loans and invest in start-up companies and smaller firms, in return for their risks they generally expect significant equity participation.

Further, because professional services firms have little in the way of assets to salvage if the firm is not successful, venture capital firms are not generally interested anyway.

There are alternatives for professional services firms, however. Sometimes an outside investor can be found. Or, funds can be obtained through a stock purchase plan established for key employees at a predetermined price. Generally, the price is set at net book value or at some ratio of book value as of the latest year-end. The value is usually determined after an independent review or audit of the firm's accounts. Using net book value is appealing because this figure is easy to determine and does not involve judgment or estimates.

However, net book value tends to underestimate the firm's worth since it values the assets at cost minus depreciation. Thus, assets held for a long period of time have little or no worth. In addition, nothing is recognized for the "going concern" value of the firm or for any of its backlog of work. But purposely undervaluing the worth of a firm in a stock purchase plan, gives key employees an incentive to participate to a greater extent and to share in the stock appreciation. In the final analysis, the firm must provide the money through salaries and bonuses to enable employees to purchase the stock, so undervaluation is an indirect method of subsidizing these purchases.

* Excerpted from Financial Management for Design Firms, by Lowell Getz, ACEC Bookshop #LW-322-00, $79 members, $99 nonmembers, $5 shipping/handling. Send orders to ACEC via fax (202-789-7220), or e-mail (publications@acec.org). Include your Master-Card, Visa, or American Express number with the expiration date, contact name, firm name, street address, phone number, and e-mail address.

 

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Directors Endorse Activist Program

ACEC's Board of Directors convened their mid-year roundtable in Phoenix, Arizona, in early December. Although not a formal voting session, "it provided a significant opportunity for the leadership to think through and provide guidance on key issues that face the Council in the months ahead," said ACEC President Arnie Spiess who chaired the meeting.

Overcoming Government Competition
EVP Dave Raymond updated Directors on Council activities to overcome government competition (including California's Proposition 35, the Water Resources Development Act, and TRAC legislation). He engaged the group in an open discussion concerning the importance of undertaking related activities at the state level. Spiess encouraged MOs to "analyze what. s happening in your own state capitals and derive confidence from the Prop 35 victory for promoting aggressive outsourcing efforts in your state." Subsequently, Spiess sent a letter to the MOs providing specific guidance on undertaking such state activities.

Ron Billstein of Montana moderated a discussion on the
special dues assessment approved by the Directors in San Diego to help achieve the California victory.

--------------------------------------------
. . . analyze what' s happening in your own state capitals and derive confidence from the Prop 35 victory for promoting aggressive
outsourcing efforts in your state.

Arnie Spiess
ACEC President

MOs were urged to use this historic legislative victory as a membership recruitment and retention tool to tout the Council's collective strength and tell engineering firms, government unions, and lawmakers what the industry is capable of accomplishing
when challenged.

Preliminary Budget Recommendations
Wayne Shuler, chair of the ACEC Budget Committee, along with Committee members Ray Flemons of Texas and Bill Garrity of Washington State, led the Directors in a discussion of ACEC's draft budget for FY 2001-2004. The proposed budget places primary emphasis on government affairs and business programs.

The proposed budget takes into account the CPI increase on dues previously approved by the Directors, but includes no dues increase. Several programs have been slated for sun setting (such as the MO grant program) and a number of key services that generate non-dues revenue for the Council will be called on to cover costs without use of dues income.

Building a Legislative "War Chest"
Ray Flemons and Don Kinser of Georgia moderated a discussion on the future of ACEC's legal/legislative fund. The Directors endorsed the goal of achieving a $1-million fund in three years. The Budget Committee will continue its review of how best to reach a $1-million fund, with the understanding that a number of Directors voiced support for an approximately $150,000-line item in the budget and a continuation of voluntary contributions and interest income to reach the goal.

Enhancing ACEC's Image and Name
Don Kinser updated the Directors on recent public affairs activities, including the enhanced Engineering Excellence Awards banquet to be held in Washington, DC, in conjunction with CCD.

Kinser also summarized the results of ACEC image and name research findings produced by Ogilvy Public Relations Worldwide, which found that the term "consulting engineer" is handicapping ACEC among key audiences. "The Directors were unanimous that ACEC should move ahead to change its name and develop a plan engaging MOs in a branding initiative," said Kinser.

ACEC Washington Briefing Draws Policymakers

At right, ACEC Vice President Michael Postiglione welcomes Congressman Frank Pallone, Jr. (D-NJ) (right) to the joint ACEC-U.S. Energy Association policy briefing, Energy Challenges for the Next Administration and Impacts on the Energy and Engineering Industries. Held on December 12, in DC, the briefing drew nearly 100 policymakers, business representatives, and press to review recent impacts of electricity deregulation.

New M/E Practice Document

The newly updated Practice Procedures for the Mechanical/Electrical Engineer is now available to ACEC members. This document provides information to help the mechanical engineer manage an M/E practice. It includes advice on working with clients and negotiating contracts.

The publication reflects the services provided on a typical interprofessional construction project and is divided into sections that follow the normal flow of project acquisition and completion. There are sections on establishing compensation and billing. A new section, "Electronic Submittal Processing," details the process of receiving, annotating, and approving/rejecting submittals using a computer server without manual handling of documents. The cost of the publication (document #303/00) is $20 to members, $30 nonmember, plus $3 shipping and handling.

2001 "Academy Awards of Engineering" in DC

Join your engineering colleagues at the black-tie gala celebration of ACEC's annual Engineering Excellence Awards. ACEC will host an elegant banquet on March 13 in Washington, DC, in conjunction with Consulting Congress Day, to spotlight the engineering accomplishments of ACEC's member firms. Contact Daisy Nappier or Susan Courtney (202-347-7474).

Coming Up

Jan. 19-20 Human Resources Seminar, Atlanta, GA

Jan. 19-20 Marketing Summit Seminar, Atlanta, GA

Feb. 3-7 Business of Design Consulting Seminar, Anaheim, CA

Feb. 8-9 Information Technology Seminar, Anaheim, CA

For each event, the contact is Roger Doucette (202-347-7474, rdoucette@acec.org).

Editor: Francis George (fgeorge@acec.org)


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