Are You Building a High-Performing, Future-Ready Business Development Team?

Thursday, May 30, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

05-30-2019 01:30 PM 05-30-2019 02:30 PM 15 Are You Building a High-Performing, Future-Ready Business Development Team? Are You Building a High-Performing, Future-Ready Business Development Team? Online ACEC false MM/DD/YYYY add to calendar

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing & Business Development

Member Organization: National Events

Faculty: Jeff Echols, President, echoEngagment

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Times are changing - distraction and commoditization are rising and loyalty is declining. The availability of technology and information is increasing and the amount of time you have to pitch is shrinking.

With as much as 70% of the buyer’s journey done before your team even shows up, you have to pitch perfectly at every opportunity to make the next cut. With only 30% of the journey available to you, your ability to answer “Why should I choose YOU?” is more critical than ever.

How do you attack this yawning gap?

Align your marketing and business development with the way your prospects are really buying and prepare for a new relentlessly competitive environment: Compressed Selling Time, Commoditization, and Consensus Decision-Making which all threaten your future revenue and margin growth.

Develop a new outlook on your buyer’s journey with Jeff Echols and learn how to connect your value that gets you ahead of the RFP (and your competition).


  • Learn how the "Three Deadly Cs" impact your win rate
  • Develop a plan to attack the gap between traditional marketing and business development and the way prospects are really buying
  • Explore the most effective way to get ahead of the RFP process
  • Develop a communications framework to apply to your website, marketing collateral, elevator pitch, and even live interview situations


ACEC Members: $179
Non-members: $279

Click here for the faxable registration form
>> Click here to register.

Maureen Brown


X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>


Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact for further information.




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