Thursday, March 28, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))
03-28-2019 01:30 PM 03-28-2019 02:30 PM 15 Blogging for Thought Leadership: A Blueprint for Engineering Firms Blogging for Thought Leadership: A Blueprint for Engineering Firms Online ACEC firstname.lastname@example.org false MM/DD/YYYY add to calendar
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This online class carries 1.0 PDH (Professional Development Hour).
Curriculum Track: Marketing & Business Development
Member Organization: National Events
Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation
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Blogging is the cornerstone of content marketing and should play a central role in your engineering firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise.
But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, firms need to change their approach.
Join Tim Asimos to turn your firm’s blog into an influential thought leadership platform and a destination for prospects and clients. You'll gain practical and actionable information on how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships.
ACEC Members: $179
To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.
For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact email@example.com for further information.
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