Blogging for Thought Leadership: A Blueprint for Engineering Firms

Thursday, March 28, 2019 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing & Business Development

Member Organization: National Events

Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation

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Blogging is the cornerstone of content marketing and should play a central role in your engineering firm’s online marketing and thought leadership efforts. The right kind of blog can drive website traffic, establish trust and credibility, support business development efforts and showcase your firm’s subject-matter expertise.

But while many firms may have a blog, challenges persist. Whether the issues are a lack of consistency and frequency, populating with the wrong kind of content, missing features and functionality, or not having a blog at all, firms need to change their approach. 

Join Tim Asimos to turn your firm’s blog into an influential thought leadership platform and a destination for prospects and clients. You'll gain practical and actionable information on how to implement the right strategies and best practices for building a powerful and effective blogging program—one that will support your business development efforts and nurture client relationships. 

TAKEAWAYS: 

  • Common reasons many blogs fall short and pitfalls you can avoid 
  • Strategies to develop the right kind of content and craft an ideal blog post 
  • Best practices for ensuring your posts get found and shared 
  • Ways to engage technical staff to become content creators 

 

Registration:
ACEC Members: $179
Non-members: $279

Click here for the faxable registration form
>> Click here to register.

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

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For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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