Collaborative Conversations Win Clients

Thursday, May 31, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Nancy Bleeke, Sales Pro Insider, Inc.

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Your firm's growth depends on your ability to motivate prospects into clients, conversation by conversation.

It doesn't matter how experienced or perfect for the project you are; if you can't get your prospects to commit, you won't grow at the level you need to survive.

But today's buyers don't want more information and pressure.

That's why a collaborative conversation is key. Buyers want you to guide them in making a confident and efficient decision while valuing their experience and expertise along the way.

Join Nancy Bleeke to learn how you can apply a simple system to make every conversation count ... for both you and your prospects. You'll learn how to focus conversation on What's in it for Them (WiifT) and ultimately win the deal.


  • Why you need to ditch the pitch and how to use collaborative conversations to secure decisions and commitments
  • What it really means to be customer-focused and earn the buyer’s time, participation, attention … and business
  • How to use a 5-minute preparation to increase your probability of having a winning conversation


ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.


Maureen Brown






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