Conference Marketing: Is the Juice Worth the Squeeze?

Wednesday, August 30, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

08-30-2017 01:30 PM 05-11-2017 03:00 PM 15 Conference Marketing: Is the Juice Worth the Squeeze? Conference Marketing: Is the Juice Worth the Squeeze? Online ACEC false MM/DD/YYYY add to calendar

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Steve Walker, P.E., Principal, SR Walker & Associates, Inc. and Bonnie Temple, CPSM, Regional Marketing Leader, Kittelson & Associates, Inc.

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Away from the office with its demands and distractions ... sharing meals, social activities, and information ... Conferences offer the perfect conditions to connect with colleagues, clients, prospects, teaming partners, and recruits. So why don't you have more to show for it?

Let’s face it. We invest a lot of money, staff time, effort, and energy into planning, participating, and attending professional conferences. But, all too often the results don’t live up to the potential.

Join Steve Walker and Bonnie Temple to learn the top five reasons why the "juice" wasn't worth the "squeeze" as well as simple and effective ideas and tools you can use immediately to turn all these lemons into golden opportunities.


  • Strategically select conferences through understanding their purpose and audience
  • Define your goals and objectives – Are they developing business, learning about a new market sector, or being present for a client audience?
  • Identify your level of involvement – are there speaking opportunities, exhibit space, sponsorships, or events that you need to sign up for in advance?
  • Plan out logistics and engagement strategies so while you’re there, you make the most out of your time.
  • Know what to do when you return home, including follow up strategies that will ensure further relationship development and that build on goals and objectives you’ve set are achieved


ACEC Members: $199
Non-members: $299

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Maureen Brown


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Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact for further information.




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