Conference Marketing: Is the Juice Worth the Squeeze?

Wednesday, August 30, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Steve Walker, P.E., Principal, SR Walker & Associates, Inc. and Bonnie Temple, CPSM, Regional Marketing Leader, Kittelson & Associates, Inc.

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Away from the office with its demands and distractions ... sharing meals, social activities, and information ... Conferences offer the perfect conditions to connect with colleagues, clients, prospects, teaming partners, and recruits. So why don't you have more to show for it?

Let’s face it. We invest a lot of money, staff time, effort, and energy into planning, participating, and attending professional conferences. But, all too often the results don’t live up to the potential.

Join Steve Walker and Bonnie Temple to learn the top five reasons why the "juice" wasn't worth the "squeeze" as well as simple and effective ideas and tools you can use immediately to turn all these lemons into golden opportunities.


  • Strategically select conferences through understanding their purpose and audience
  • Define your goals and objectives – Are they developing business, learning about a new market sector, or being present for a client audience?
  • Identify your level of involvement – are there speaking opportunities, exhibit space, sponsorships, or events that you need to sign up for in advance?
  • Plan out logistics and engagement strategies so while you’re there, you make the most out of your time.
  • Know what to do when you return home, including follow up strategies that will ensure further relationship development and that build on goals and objectives you’ve set are achieved


ACEC Members: $199
Non-members: $299

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Maureen Brown




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