Strategic Thinking — Think Like a Leader Should

Tuesday, June 4, 2019 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

06-04-2019 01:30 PM 06-04-2019 03:00 PM 15 Strategic Thinking — Think Like a Leader Should Strategic Thinking — Think Like a Leader Should Online ACEC acec@acec.org false MM/DD/YYYY add to calendar

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing & Business Development

Member Organization: National Events

Faculty: Mark Goodale, Principal, Morrissey Goodale LLC

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All too often in the A/E industry, tactics and operational decisions masquerade as strategic thinking. Lacking opportunity or training to practice strategic thinking, engineers default to making decisions at an operational level within their particular area of expertise.

Break the cycle of operational decision making and give your firm's leadership a springboard to think and lead at a higher level.

Join Mark Goodale for a quick-moving, focused look at what strategic thinking is and how it can help your firm's leadership and management take better care of your employees, clients, and companies well into the future.

TAKEAWAYS:

  • Distinguish between strategic and operational/tactical decisions
  • Learn how to use the “5 P’s” (the five definitions of strategy) to determine whether your firm has a sense of direction or is in a state of confusion
  • Identify the various forms of industry competition (existing rivals, new entrants, substitute services, etc.) and how to address each effectively
  • Explore the different ways your firm can differentiate itself from your rivals
  • Identify how your firm can generate lasting competitive advantages through tailored marketing, lean project delivery, strategic alliances, and more

 

Registration:
ACEC Members: $229
Non-members: $329

Click here for the faxable registration form
>> Click here to register.

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

X Did you know ...? All ACEC Online Classes carry 1-1.5 PDH credits. For more information check out our complete list of FAQs. Find My Answer >>

 

Refunds, Credits, Substitutions, and Cancellations

To successfully access an ACEC live or on-demand online class, you must be using Windows 7 or higher.

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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