Networks are Eating the World: How Google Reshaped Your Marketing Model

Wednesday, August 23, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Jason Mlicki, Principal, Rattleback

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It seems like just a few years ago we were talking about the migration to a service economy. Well, in the last 7-8 years we’ve blown right past that, through the knowledge economy and right into a network economy.

In a network economy, the central node in the network takes 99.5% of the spoils. And, in the world of information, Google is far and away that central node. So much so that Google is reshaping the way clients behave, the way they seek and select firms, and the very way they think. 

Join Jason Mlicki as he unravels the fundamentals of the network economy and Google’s growing role in your firm’s marketing mix. 

TAKEAWAYS:

  • Understand the dynamics of the network economy and how it affects your firm
  • Identify how Google is reshaping client behaviors and mindsets towards their professional services partners
  • Learn best practices for getting found online

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

 

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