Oh What a Feeling – From Bland to Brand

Thursday, June 1, 2017 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDHs (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Jen Newman, CPSM, CEO, Ignite Coaching & Consulting

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Your brand is not a logo or a slogan. It's the feeling you elicit when someone sees or hears your name.

Amazon CEO and founder Jeff Bezos once said, "Your brand is what people say about you when you are not in the room. Your personal brand is your reputation that you cultivate in your community and the market you serve.”

From corporate brands such as Coke, Apple, Nike and Amazon to personal brands such as Oprah, Muhammad Ali, Ellen DeGeneres and Joy Mangano, the best brands make you feel something from joy to hope to the desire to take action. They understand the value of relevance versus strength and getting beyond being just a commodity by their unique attributes.

Join Jen Newman for a look at how some of the best brands have achieved success and the five steps you can take to develop your brand into one that inspires action and loyalty.  You'll also:

  • Identify the characteristics of successful brands
  • Understand brand myths versus brand truths
  • Learn how to implement the 5 steps to creating a better brand
  • Understand how to determine if your brand promise delivers
  • Learn three ways to bring a brand story to life

 

Registration:
ACEC Members: $149
Non-members: $249

Click here for the faxable registration form

Location

Online
>> Click here to register.

Contact

Maureen Brown
202-682-4349
education@acec.org

 

 

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