Raising Your Marketing ROI

Tuesday, June 16, 2015, 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

Register Now

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: David Stone, Stone & Company

You spend a great deal of time and money chasing work, yet many firms and managers are unsure how to budget for marketing.  They’re also very confused about how to measure the results of those efforts.  Are you absolutely certain that you’re getting your money’s worth from you marketing?

This program will show you how much you should be spending on marketing, what you can expect a marketing program to do for you, what shouldn't be in your marketing plan, how to set up an effective marketing department – whether in-house or outsourced – and how to measure results.

Learning Objectives:

• Be able to:
  • Measure your firm’s marketing activities and costs against the best practices in contemporary AEC marketing.
  • Evaluate your marketing team and the results it is achieving
  • Organize and manage your firm’s ‘get work’ effort for maximum results and ROI
• Know:
  • How much you should be spending on marketing
  • What you should and should be able to expect from your marketing department
  • Whether or not you are getting a good return on your marketing investment
• Understand:
  • How marketing, business development and sales can best work together for optimum effect
  • How to establish and maintain an efficient marketing strategy appropriate to your firm’s size and position in the market
  • How to organize your marketing infrastructure so you can respond to any opportunity with high-quality materials, proposals, SOQs and interviews

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form

Location

Contact

Maureen Brown
202-682-4349
education@acec.org