Tuesday, June 16, 2015, 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: David Stone, Stone & Company
You spend a great deal of time and money chasing work, yet many firms and managers are unsure how to budget for marketing. They’re also very confused about how to measure the results of those efforts. Are you absolutely certain that you’re getting your money’s worth from you marketing?
This program will show you how much you should be spending on marketing, what you can expect a marketing program to do for you, what shouldn't be in your marketing plan, how to set up an effective marketing department – whether in-house or outsourced – and how to measure results.
Learning Objectives:
Registration:
ACEC Members: $199
Non-members: $299
Click here for the faxable registration form
Maureen Brown
202-682-4349
education@acec.org