Tuesday, June 6, 2017 1:30 PM - 2:30 PM (Eastern Time (US & Canada))
>> Live 10-Pack purchaser? Head to the ACEC Bookstore and click to redeem!
This online class carries 1.0 PDH (Professional Development Hour).
Curriculum Track: Business Management and Quality
Member Organization: National Events
Faculty: Frank Lippert, FSMPS, CPSM, Go! Strategies
>> Nearly all ACEC online classes are recorded for our on-demand library. Purchase now to view later!
As your firm's frontline when dealing with clients and other technical staff, marketing professionals are critical to gaining and retaining work. But with the demand for marketing talent higher than ever, finding good people and retaining them is critical to your business bottom line.
So what keeps marketing talent at your firm? Spoiler alert: it’s not about the money.
Join Frank Lippert to examine real time data gathered from engineering firm leaders, HR, and marketing professionals to learn what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. You'll also learn how to build efficiencies into your business operations model for sustained prosperity.
ACEC Members: $149