The BackPocket! Business Plan - Outrageously Simple Business Planning for Extraordinary Business Results

Wednesday, December 5, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Business Management

Member Organization: National Events

Faculty: John Doehring, President, J. Doehring & Co., LLC

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A business plan is essential to giving direction to every A/E firm, yet many firms struggle with a plan that is too long, too average, or too boring - which leads to weak consensus, poor implementation, or managers overly-focused on short-term challenges. Sound familiar? 

Jumpstart your firm's approach to business with the successful BackPocket! Business Plan.

Join us to learn how you can create a short, focused, and easy-to-use business plan with the BackPocket! template. Speaker John Doehring will also share with you the secrets of better business planning, so you can avoid common pitfalls and shelter your plan from future business trends.

During this 90-minute session, you'll gain insight into:

  • The state of business planning today and what lies ahead
  • Why most business plans do or don’t work
  • Key secrets for creating a better business plan and how to implement them
  • First steps for using the simple BackPocket! business plan approach


ACEC Members: $229
Non-members: $329

Click here for the faxable registration form
>> Click here to register.


Maureen Brown




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