The New Website Rules for Attracting Business

Thursday, March 1, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Karl Feldman, Partner, Hinge Branding and Marketing for Professional Services

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Your website is the hub of your firm's online presence – the primary growth engine for attracting business and talent for your firm. It also acts as a silent partner in many offline "real-life" activities that are crucial to your firm's reputation, visibility, and growth.

Join Karl Feldman to learn the key features your firm's website needs to attract more qualified business leads and win the war for talent. Over the course of this 90-minute session, you'll examine:

  • Ways your website can support your brand and connect to clients
  • Hinge research findings on the most effective website features and user experience techniques that drive new business
  • Design techniques for creating the best user experience for engineering firm audiences
  • How to measure qualified traffic for engagement and impact

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

 

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