Unleashing the Power of LinkedIn

Tuesday, December 5, 2017 1:30 PM - 2:30 PM (Eastern Time (US & Canada))

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This online class carries 1.0 PDH (Professional Development Hour).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Rich Friedman, Friedman & Partners

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Too many A/E/C industry LinkedIn users simply go through the motions of extending and accepting invitations without sufficient thought to a well-designed strategy — from the image their profile conveys through marketing/business development outreach methodologies. 

Join Rich Friedman to learn more about LinkedIn’s robust benefits and the five best practices and five pitfalls to avoid when using LinkedIn for:

  • Networking
  • Gathering market research and intelligence
  • Business development
  • Market positioning

Using actual case studies, participants will learn how to:

  • Critically analyze a prospective client's LinkedIn profile to gain valuable information that will prepare your firm for a networking/BD meeting and pre-prosition you for a win 
  • Optimize your own profile by adding vital content that discerning users look for
  • Increase your chances of getting a response from a request to be connected to someone


ACEC Members: $149
Non-members: $249

Click here for the faxable registration form
>> Click here to register.


Maureen Brown






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