Work Together, Win Together: How Marketing and HR Can Collaborate to Win the War for Talent (and Clients too)

Wednesday, October 18, 2017 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio

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Marketing is largely tasked with attracting and engaging clients, HR with attracting and engaging employees. Two separate departments, two separate goals. There's no crossover, right?

Wrong.

There's a significant and distinct connection between a firm’s employees, their internal culture, and their external brand. Add to that, the escalating talent war (and talent shortage), demands non-traditional approaches to both recruitment and retention.

With these and other challenges, it's crucial for marketing and HR teams to collaborate in order to meet their objectives and ultimately help their firms achieve strategic success. But how, exactly, can firms bridge the gap between marketing and HR?

Join Tim Asimos to examine the intersection of marketing and HR and learn how to better align them for a positive impact on your firm’s brand, employees, culture, and bottom line. 

TAKEAWAYS:

  • Align the internal culture with the external brand
  • Transform employees (past and present) into brand advocates
  • Apply marketing strategies and tactics to recruitment efforts
  • Leverage marketing’s skills to improve internal communication
  • Build a marketing mindset through continuous education and training

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register online.

 

Contact:
Maureen Brown
202-682-4349
education@acec.org

 

 

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