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The key to maximizing your Marketing and BD return on investment is finding and pursuing winnable work. Yet most firms’ market analysis doesn’t identify specific clients and opportunities that you can actually win.

Instead, CRM systems are filled with “wish-lists” of opportunities tabulating skewed guesstimates of win probabilities and potential revenue. And then it is someone else’s job to make the wishes come true.

What you need is a vetted, actionable portfolio of opportunities that is in alignment with your strategic and operations plans.

Join Don Sherman and John Berk to learn how your firm can:

  • Perform a “winnable market analysis”
  • Develop a “vetted opportunity portfolio”
  • Make progressive, strategic go/no-go decisions
  • Commit time and resources to the right opportunities
  • Increase your Marketing and BD return on investment
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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