Business of Design Consulting, 2020

 

Spring 2020
Exact Date and Location TBD

Curriculum Track: Marketing and Business Development

Member Organization: National Events

This course carries 22.5 PDHs (Professional Development Hours)

Faculty: Rod Hoffman, S&H Consulting; Brett Stewart, XL Catlin Design Professional; Colvin T. Matheson, Matheson Financial Advisors; David Stone, blüStone Marketing

ACEC’s highly regarded Business of Design Consulting course is a unique playbook for building leadership and managing your firm at the most effective levels. The 3½-day agenda is taught by an experienced faculty of industry practitioners and highlights current strategies for a wide array of critical, need-to-know business topics that will keep your business thriving despite a churning business environment, including how to manage change and build success in performance management, strategic planning and growth, finance, leadership, ownership transition, contracts and risk management, marketing, and more!

>> Click here to review last year's brochure.

 

Day One

12:00 noon-1:00 p.m. — Registration

1:00-5:00 p.m. — Leadership — Rod Hoffman, S&H Consulting

  • The Leadership path
  • Personal Vision

— Horizons — Rod Hoffman, S&H Consulting

  • Strategic planning
  • Trends and opportunities
  • The Discipline of Market Leaders
  • Growth Horizons

Day Two

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Execution and Performance — Rod Hoffman, S&H Consulting

  • Change and transition
  • The change game

— Performance Management and Generations — Rod Hoffman, S&H Consulting

  • Elements of performance success
  • Generations in the workplace
  • Challenges and best practices

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Contracts and Risk Management — Brett Stewart, XL Catlin Design Professional

  • Legal Liability for Design Professionals
  • Pre-Project Planning and Risk Analysis
  • Contracting Do’s and Don’ts
  • Communication and Documentation
  • Contract Administration

Day Three

7:45-8:30 a.m. — Continental Breakfast

8:30-12 — Finance — Colvin Matheson, Matheson Financial Advisors

  • Fine-tuning financial management in uncertain times
  • Driving value in a volatile market
  • Long-term financial and valuation results: setting the stage
  • Accounting principles and practical financial tools

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Business Management & Ownership Transition — Colvin Matheson, Matheson Financial Advisors

  • Financial exit strategies when market conditions are at all-time lows
  • Retirement planning: internal ownership transition issues, internal buy-outs, stock plans, ESOPs
  • Gearing stock expansion programs to the new market realities
  • The "ins and outs" of mergers and acquisition in the recovery decade

Day Four

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Marketing & Business Development — David Stone, Stone and Company

  • A comprehensive view of your entire get-work effort
  • Using the five-stage system for a balanced, multi-layered marketing program
  • Starting with strategy finding your differentiators
  • Broadcasting your message through brand-building
  • Winning with one-on-one selling
  • Building a high-touch, high-return customer service program
  • The vital role of business development

 

 

Location

TBD

 

Contact

Maureen Brown
202-682-4349
education@acec.org

 

Refunds, Credits, Substitutions, and Cancellations

For cancellations received at least 15 days prior to program date, ACEC will issue a full refund. For cancellations received between 14 days and 3 days prior to program date, ACEC will issue credits toward any ACEC online class, live or on-demand. Credits are valid for 6 months from issue date. For cancellations received 2 days or less before a program date, no refunds or credits will be issued. Refunds or credits will not be issued for "no-shows." Registrants may choose another online class or substitute attendee/s without penalty at any time. Contact education@acec.org for further information.

 

 

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