News
Advocacy / Infrastructure Funding
March 13, 2020
ACEC and Stakeholder Coalition Ad Campaign Calls on Congress to Act on Transportation Infrastructure
The Transportation Construction Coalition, which includes ACEC, has launched a grassroots and advocacy advertising campaign on multiple fronts to increase pressure on Congress and the Trump administration to produce a permanent Highway Trust Fund (HTF) revenue solution and a robust, long-term transportation infrastructure investment package.
The multi-month -initiated effort features three components.
The first kicked off during the “Moving America Forum” Presidential Candidate Forum, held Sunday, February 16, at the University of Nevada Las Vegas, and featured targeted digital ads aimed at forum attendees. The ads directed attendees to the Hardhats for Highways site, where users can directly email their U.S. senators and congressmen and ask them to support passage of legislation that increases investment in the nation’s highway and transit programs.
The second component includes the use of social and digital ads that target constituents of members of the Senate Finance and House Ways & Means Committees and encourages them to share their desire for action on new federal transportation investments. The committees are responsible for developing the funding mechanisms to pay for their respective versions of surface transportation investment legislation.
The campaign’s third component will feature digital and television “Stuck” ads inside the D.C. Beltway. The spots highlight the impacts of traffic congestion on the U.S. economy and urge Congress to “get back to work” by passing transportation infrastructure legislation this year. The TV ad will run on cable news programs followed up with digital ads targeting members of Congress, their staff and other policy influencers to create additional urgency for action.
All comments to blog posts will be moderated by ACEC staff.
Date
March 13, 2020
Category
ADVOCACY / INFRASTRUCTURE FUNDING