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No A&E professional wants to become a commodity – viewed as the same as everyone else. When two or more firms appear to be the same, price becomes the key differentiating factor. A&E services have become commoditized due to heavy competition, fee pressure, and self-sabotaging behaviors motivated by negative, self-limiting beliefs. Fear of losing, fear of upsetting clients, even fear of being “too expensive” are causing your firm to lose out on higher fees, change orders, and upsells.

In this presentation, June Jewell will reveal her 5-Step process to help you break the trap of commoditization, stop competing on price and embrace your true value so you can get better clients and higher fees.

Learning Objectives:

  • Learn why selecting the right clients is the number one factor for your success
  • How to get your team to STOP competing on price and start winning on value
  • The exact steps to uncover your hidden value and leverage it into a Winning Advantage
  • How to develop a value-driven strategy to get better clients and raise your prices

Presenter: June R. Jewell, CPA, President AEC Business Solutions

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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