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A website redesign is one of the most involved and expensive marketing endeavors an A/E firm can undertake … but it’s also the one that could create the greatest positive impact on your firm’s overall marketing effort.

Join Ida Cheinman to learn how you can successfully navigate your firm through the website redesign process, including how to bring together strategy, design, and technology to ensure that the end result meets the firm’s current and future needs.

Using industry examples to illustrate today’s web design and development standards, you’ll also learn how to drive new business opportunities and identify the best marketing tools available.


  • Explore today’s standards and best practices for when and why to initiate a website redesign, and how to manage it from start to finish
  • Examine the redesign process; specific steps and skillsets needed; as well as project management strategies that will help to avoid common mistakes – ensuring that the final product creates value for their firm and website visitors
  • Identify emerging trends and technologies that will shape your firm’s next web redesign
  • Learn how to establish meaningful and realistic success metrics for measuring and demonstrating the positive impact of the redesign
Presenter: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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