BD in a Box: Empowering Growth at Engineering Firms

Tuesday, December 2, 2025 from 1:30-2:30 PM Eastern

Engineers are problem solvers, innovators, and builders—not marketers or salespeople. Yet in professional services, business growth depends on relationships, trust, and visibility. Clients hire engineering firms because of their people and expertise. That’s why business development (BD) can’t be left to a sales team alone—it must be part of the firm’s culture.

The challenge? Traditional BD often feels unnatural, time-consuming, and far removed from engineers’ day-to-day work.

“BD in a Box” changes that by harnessing the power of AI to make business development simpler, smarter, and more efficient.

This session introduces an AI-enabled framework that helps mid-level and senior engineering managers use AI tools to generate content, prepare for client conversations, strengthen relationships, and track opportunities with ease.

Learning Objectives:

• Step-by-step guidance to build BD habits without feeling like a “salesperson”
• Referral Source Enhancement
• AI-Powered Efficiency

Presenter: Debra Andrews, President & Founder, Marketri LLC