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Congratulations! You’re on the shortlist … but so are others. You’re all qualified, so how do you win without lowballing your fees?

Nine out of 10 engineers agree, a firm wins because it connects with the client.

Instead of trying to impress your clients by throwing more technology, graphs, renderings, and data at them, use business stories that demonstrate you understand their situation or problem. Clarify your solution with stories that connect, differentiate, and are memorable.

Join Karen Susman to learn the five key business storytelling secrets. Discover why stories can become your secret sauce, how to gather and archive stories, and how to use Karen’s storytelling template. You’ll also learn the recent neuroscience behind the power of stories to persuade clients to “buy.”


  • Learn 3 ways to use stories to support data
  • Get a tool for gathering and archiving business stories
  • Receive and use Karen’s storytelling template – a tool you’ll use immediately with staff and clients

Presenters: Karen Susman, Karen Susman and Associates, Presentation Skills Coach/Witness Preparation/Interview Skills and Speaker, Bore No More!

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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