Skip to content

Some A&E firms compete on price while others are consistently pursued by their ideal clients. What is the main difference between these two types of firms? The answer lies in their strategy and how they present their value proposition. When you fail to differentiate your firm, price becomes the primary differentiator. This presentation will focus on the 5 steps you can take to uncover your hidden value and design a winning competitive advantage that helps you stand out from your competitors. We will unpack the specific steps you can take to develop a Unique Value Proposition (UVP) and Proprietary Process that will differentiate your firm and enable your seller-doers to sell on value instead of price.


  • Understand how your firm is unique and superior at delivering results
  • Discover the 5-Step process to creating a winning competitive advantage
  • Learn to design a Unique Value Proposition and Proprietary Process that will set your firm apart from the rest

Presenter: June R. Jewell, CPA, President AEC Business Solutions

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


Scroll To Top