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The game has changed and will likely never look the way it did before the crisis. What must you do differently in order to succeed and in such an uncertain, unfamiliar marketplace? What are the new rules for winning new business?

Join Karl Feldman and Kelly J. Waffle to learn how to tackle today’s business challenges from different angles, including specific strategies, tactics, and tools to reach your audiences, who are shifting how they work and buy. You’ll learn how to build a business development program that will improve your prospects in today’s economy.


  • What has changed in the marketplace and most likely for good
  • What to consider when re-examining your business model, and what a new one might look like
  • What marketing strategies work best in today’s remote marketplace
  • How to build a resilient, powerful business development and sales program
  • What packaging and pricing strategies will improve your margins and deliver more value

Presenters: Karl Feldman, Partner, and Kelly Waffle, Managing Director of Hinge Research Institute

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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