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Available on 6/2

What you don’t know about your audience is costing you real money.

Professional services firms that do systematic, structured research on their target audiences grow faster and are more profitable. Research helps them accomplish two strategic objectives: keep up with the changing priorities of buyers in a rapidly shifting marketplace, as well as deliver content that aligns with buyers much more likely to research potential solutions to a business problem online than rely on a sales person to guide them.

Hinge Research Institute’s managing director Kelly Waffle will walk participants through how research can help firms create a virtuous cycle of obtaining market insights to curb uncertainty and generating marketing qualified leads to grow the business.

Key takeaways:

  • How research grows the business
  • The 9 benefits of premium content
  • What types of content draw digital leads and encourage conversion
  • How to develop and promote premium content

Presenter: Kelly Waffle, Managing Director of Hinge Research Institute

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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