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For the last 7-8 years, “”insight selling”” has been at the heart of most new B2B selling and marketing thinking. As the story goes, cold calls are dead and most of the buyers journey is done before you’re even engaged in a conversation. The inbound marketing movement has transformed how we generate leads, and the thinking underlying “”The Challenger Sale”” has redefined how we think about how to approach conversations when leads emerge.

Well, it’s not quite that simple.

New research from the Rain Group challenges some of this new found wisdom. In fact, they claim some of it might not be true at all. So, who and what should you believe? How should you approach marketing and business development at your firm?

Join Jason Mlicki for this 60-minute marketing session, where you’ll get:

  • A comparison of the thinking underlying both insight and relational selling
  • An objective look at the data provided to support both selling models
  • Advice on how to take pieces of both worlds to improve your business development outcomes today
  • This on-demand online class lasts 60 minutes and is worth 1.0 PDH (Professional Development Hour).
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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