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Building a next-generation website is no easy endeavor! It’s lengthy, expensive, and requires a considerable investment of time and resources from your firm. But how do you know if you are building the right website and going about it the right way?

This program demystifies one of the most involved and expensive marketing endeavors an A/E/C firm can undertake (and the one that could create the greatest positive impact on your firm’s overall marketing effort) – a website redesign.

Knowing the right questions to ask at the onset of the project and understanding what must

happen “behind the scenes” will keep your team on track. The session will help you understand what it takes to successfully navigate a firm through the entire process from start to finish:

  • What to look for before and during the redesign
  • How to set goals and manage expectations
  • How to create a realistic budget and timeline
  • How to bring together strategy, design and technology to ensure that the end result meets the firm’s current and future needs
  • How to measure success

The program will cover all aspects of the website redesign process and answer critical questions, such as these:

  • How often should a firm redesign its website?
  • What are the key phases in the web redesign process?
  • Who should be on the “web team,” and how big should the web team be?
  • What are the advantages/disadvantages of outsourcing versus redesigning in-house?
  • What’s the best way to put together a meaningful web redesign RFP?
  • What are emerging trends in website design and development?
  • What happens after launch?

Learning Outcomes:

  • Participants will become familiar with today’s standards for when and why to initiate and how to manage the web redesign project – from start to finish
  • Participants will understand the overall process; specific steps and skillsets needed, and project management strategies that will help avoid common mistakes –ensuring that the final product creates value for their firm and website visitors
  • Participants will identify emerging trends and technologies that will shape their firm’s next web redesign
  • Participants will learn how to establish meaningful and realistic success metrics for measuring and demonstrating the positive impact of the redesign

Presenter: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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