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In a world where everything starts online and 67% of the buyer journey is completed prior to first contact, impatient, savvy and self-directed A/E customers demand personalized and relevant message and content – delivered when, where, and how they want it.

The strategies that have always worked in the past are quickly becoming outdated and ineffective. To continue to compete and win through 2020, your firm needs a fully updated marketing toolbox.

Join Ida Cheinman to learn how your firm can successfully reach, engage, and convert the new generation of “”empowered customers”” using modern marketing principles and tools. You’ll leave this session ready to:

  • Identify and serve the needs of today’s empowered A/E customer with a value framework designed for the new digital normal
  • Identify new approaches to brand building and brand management
  • Learn new strategies and tools for creating more purposeful content and delivering a highly tailored and personalized message and communications
  • Up your game with more effective use of social media to increase visibility, promote thought leadership, attract talent and nurture relationships
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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