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Building relationships with potential clients and strengthening bonds with current clients are critical in creating and maintaining a successful business in any economy.

Join Dana Birkes and Brad Thurman to explore concepts that are critical to developing a successful business development program. You’ll look at what it takes to plan BD as part of your firm’s strategic planning efforts, the steps needed to turn strategic initiatives into realistic BD plans, and how you get out and make the call.

Whether you’re just starting out and looking to enhance your career development or a seasoned professional with years of experience, this session provides you with actionable ideas you can use to be successful at business development.


  • Learn the importance of, and how to, align the company’s strategic plan with its business development plan
  • Identify what is critical to include in a strategic plan and business development plan
  • Examine how to target the right prospects and opportunities
  • Explore best practices for converting prospects and opportunities to profitable work

    Presenter: Dana Birkes CPSM, FSMPS, APR, Fellow PRSA, Owner, AECorn Consulting, LLC and Brad Thurman, PE, Wallace Engineering

    Course Type

    Online Class

    Delivery Type

    On Demand, Online, Self-Paced

    PDH Credit


    Price (Member)


    Price (Non-Member)


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