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LinkedIn has long become one of the most powerful business tools for 21st-century brand building, professional networking, lead generation, and more. Yet, for many AEC firms, it’s often underutilized or misused.

In today’s changed marketplace, marketing can’t stop, but it needs to pivot. With all in-person meetings and events indefinitely on hold, mastering the “how” of using LinkedIn is essential for moving your firm’s marketing and business development forward.

With LinkedIn, you still can:

· Reinforce your firm’s brand, increase your visibility and reach, and remain top of mind

· Expand your network, generate leads, and build relationships

· Establish an expert position, promote thought leadership, and become a valuable resource for your prospects, clients, and partners in these challenging times

This session will help you master the LinkedIn – for good times or bad. We will cover:

· The must-haves of an optimum LinkedIn profile

· Tips for improving your firm’s company page

· LinkedIn etiquette

· Strategically identifying and making connections, nurturing leads, and building relationships

· LinkedIn content strategies for prospecting and ongoing engagement


1. Learn how to create an optimum LinkedIn profile that cuts through the noise, reinforces their brand, and builds credibility and trust

2. Identify top strategies for repositioning their firm online with a stronger company page

3. See “behind the scenes” of LinkedIn’s most powerful features for strategically identifying, making, and nurturing connections

4. Learn key principles for developing a winning LinkedIn content strategy and posting, publishing, and sharing content for ongoing engagement.

Presenter: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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