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As your firm’s frontline when dealing with clients and other technical staff, marketing professionals are critical to gaining and retaining work. But with the demand for marketing talent higher than ever, finding good people and retaining them is critical to your business bottom line.

So what keeps marketing talent at your firm? Spoiler alert: it’s not about the money.

Join Frank Lippert to examine real time data gathered from engineering firm leaders, HR, and marketing professionals to learn what it takes to hire and retain the best talent to build your company brand, sustain a healthy hit rate, and set your firm apart. You’ll also learn how to build efficiencies into your business operations model for sustained prosperity.


  • Understand and assess what your firm needs when it comes to marketing talent
  • How to find and hire professional services marketers
  • The top ten secrets to retaining excellent marketing talent
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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