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Available on 2/10

Most professionals understand the importance of business planning for firm success, but few of these really get the planning part right. Still, the top 20% of design and technical firms create and execute their plans quite well – and their rewards for this are big – with firm profitability commonly 1 ½ to 2 times the competition median. As 2021 now unfolds, an extraordinary opportunity for growth, change, and transformational business success seems imminent – but only for those who move – with speed, confidence, and commitment. Join us in this engaging, energizing, and rapid fire exploration of what works (and what doesn’t) in all forms of strategic business planning; how to avoid the pitfalls that common firms almost always make; and how to get going right now on your own plan for a 21st century breakthrough – growth, profit, and sustainable business success.

Learning Outcomes:

  • Learn what good business really planning is (and what it isn’t) – what specifically to include in your plan – and what to leave out
  • Review the common mistakes that professionals and leadership groups often make with business planning, and how to avoid falling into these profit-draining traps
  • Discover the secrets of 21st century, fast-future business and strategic planning – how to do it right, get it right, and get it done in a world of accelerating uncertainty and change
  • Find your own personal catalyst for taking action now – your compelling vision, focused strategic thrust, and results-driving action agenda

Presenter: John Doehring, CMC, MBA, Managing Principal, J. Doehring & Co., LLC

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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