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Most A/E/C seller-doers know the easiest way to win a new client is being introduced by an existing client. Even so, we’re reluctant to actually go ASK for a referral. It’s uncomfortable! Not only for us, but for the client too.

The good news is, you shouldn’t be asking for referrals. Instead, you need to “”Activate Your Promoters.””

By identifying who your raving fans are, learning who they’re connected to, and offering the right kind of help, your best clients will naturally and intentionally bring you new clients. The same process also works to grow share of wallet and/or cross-sell within the same client organization.

Join Ryan Suydam to learn how to Activate Your Promoters and receive a supporting step-by-step guide you can use to put these tools into action right away.


  • Understand what drives clients to be a “promoter”
  • Learn a simple technique to position yourself for an introduction
  • Identify why clients are likely to refer you
  • Develop a sustainable referral engine to grow your business year after year
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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