Storytelling: How Philanthropy Can Help Tell Your Firm’s Story

A compelling narrative is always at the heart of successful communications campaigns. Celebrating its 100th year in 2019, Garver leveraged strategic storytelling to execute a successful philanthropic campaign that engaged employees, clients, and communities served by the firm. Garver COO Michael Graves and Corporate Communications Leader Laura Nick will share a look behind the curtain at how the firm’s corporate-wide STEM initiative positively impacted thousands of students, strengthened client relationships, and garnered more than 200 television, online, and print media reports – reaching an audience exceeding four million. This session will demonstrate how corporate philanthropy paired with authentic storytelling can help build your brand.

Learning Objectives:

• Four critical communications tools needed to tell your firm’s story
• Actionable advice on how to use philanthropy to build your brand and engage your clients
• Building an internal culture that celebrates storytelling and builds pride