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In the A/E/C industry’s battle for key talent, landing executives, practice builders, and other strategic hires has become more challenging than ever. Attracting the talent your firm needs to grow must be treated with the same vigor, tenacity and laser focus as pursuing a must-win project.

In the candidate’s eyes, your hiring process is a proxy for what it’s like to work at your firm. Yet many firms are their own worst enemy, scaring talent away before an offer is made.

Join Rich Friedman to learn the “do’s and don’ts” of attracting a strategic hire to your firm. We’ll address critical topics such as finding the best candidates, selling the position and your firm with compelling talking points, executing a robust interview process, avoiding communication “black holes,” and crafting a winning offer.


  • Recognize the most critical pitching angles to address when selling their firm and the career opportunity (and why this is a must)
  • Critically analyze a LinkedIn profile, including how to recognize compelling content and potential red flag
  • Design and implement a candidate interview process that’s beneficial to both the candidate and your firm
  • Understand five best practices and five pitfalls to avoid when communicating with candidates during the search process, including how to message the offer
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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