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This session will provide participants with critical information to understand, analyze and act on what clients are really expecting in today’s market. Developed and presented by a former client, this program is based on reality, not on sales theory. Don’t take the chance that your competition sees it before you do.

Learning Objectives:

  • Understand how clients process information on you and your competition.
  • Learn methods to assess client expectations and incorporate the information in your sales program and proposal development process.
  • Learn what really attracts a client’s attention and how to use it to your advantage.
  • Convert managing expectations and service delivery into higher profit margins and return business.
  • Get behind the curtain to develop business processes based on what motivates a client to exclusively use your company.

This on-demand online class lasts 60 minutes and is worth 1.0 PDH (Professional Development Hour).

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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