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Many people find proposal writing difficult, tiresome, frustrating, or even annoying. But it doesn’t have to be that way. 

Join Matt Handal to learn the tricks, formulas, and tactics that will make crafting a winning proposal far easier and less time-consuming. Rather than focus on “bug dust” (like capitalization and comma placement), this session zeroes in on the “big wins.” By the end, you’ll know how to easily craft compelling copy that your clients’ eyes will be glued to. 
  • Leverage Five Writing Rules to Supercharge Your Proposal’s Readability 
  • Speed Up the Proposal Writing Process Using Storyboards 
  • Include The Right Information In Your Technical Approach Outline 


  • Why We Hate Writing Proposals 
  • The Mindset Needed When Writing Proposals 
  • The Pareto Writing Rules: 5 Rules That Supercharge Your Readability 
  • The Hollywood Playbook: How to Use Storyboards to Speed Up Proposal Writing 
  • The PB&J Test: How to Craft a Technical Approach That Contains an Approach 
  • Narratives: How to Build Resumes and Projects That Sell
Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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