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ACEC News / Education

August 18, 2021

ACEC Online Class: Keys to Successful Business Development, August 25

Business development and marketing are often used interchangeably in the A/E industry. But while they should work together toward a common goal – namely, growing the business – business development is all about creating relationships, which includes face time with clients and prospects (not just LinkedIn connections).

In the August 25 online class What is BD’s Secret Sauce?, Wes Guckert explores how you can boost your BD efforts, including building on the brand your company has already been established to connect your audience to your services and, ultimately, bring in new clients.

Presentation takeaways include:

  • The difference between BD and marketing
  • Why you should never eat alone
  • The most important things to build your brand

Click here for more information.

All comments to blog posts will be moderated by ACEC staff.

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August 18, 2021



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