ACEC’s New Seller-Doer Training Program

ACEC National has a brand-new training program designed specifically for staff in need of seller-doer training. Developed out of our Business Development and Marketing Forum, this program welcomes mid- to senior-level technical professionals and marketing and business development staff who want to strengthen their ability to generate business and manage sales pipelines for their firms. While your staff already brings technical expertise to the table, this initiative provides the relationship and client-facing skills needed to drive growth and align with your firm’s strategic objectives.

The five-module program runs from September 11 to November 5 and will be delivered live online, with recordings available for on-demand access. Topics include business development strategy, soft skills and sales techniques, proposal writing, client networking and relationship management, and shortlist interviews and presentations. Each session runs 2 hours and features leading industry experts, from seasoned marketing strategists to presentation coaches, offering actionable insights and practical tools. Participants can also earn up to 10 professional development hours by completing the program.

By cultivating seller-doers within your organization, you’re equipping your technical teams with the ability to build stronger client relationships, craft compelling proposals, and confidently represent your firm in interviews and presentations. Whether it’s learning how to identify target markets, creating client profiles, mastering storytelling, or developing winning strategies for proposals, this program ensures your staff can contribute to both project delivery and business development success. Registration is now open—don’t miss this opportunity to invest in your people and strengthen your firm’s competitive edge.

Learn more about the program.

Listen to the podcast episode – Seller-Doer Accelerator: Business Development for Engineers: