Business of Design Consulting - Denver 2016

Wednesday, March 23 - Saturday, March 26, 2016

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Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Rod Hoffman, S&H Consulting; Brett Stewart, XL Catlin Design Professional; David Cohen, Matheson Financial Advisors; David Stone, blüStone Marketing

>> Download the Program Agenda Now

ACEC’s highly regarded Business of Design Consulting course is a unique playbook for building leadership and managing your firm at the most effective levels. The 3½-day agenda is taught by an experienced faculty of industry practitioners and highlights current strategies for a wide array of critical, need-to-know business topics that will keep your business thriving despite a churning business environment, including how to manage change and build success in performance management, strategic planning and growth, finance, leadership, ownership transition, contracts and risk management, marketing, and more!

Day One: March 23

12:00 noon-1:00 p.m. — Registration

1:00-5:00 p.m. — Leadership — Rod Hoffman, S&H Consulting

• The Leadership path
• Personal Vision

— Horizons — Rod Hoffman, S&H Consulting

• Strategic planning
• Trends and opportunities
• The Discipline of Market Leaders
• Growth Horizons

Day Two: March 24

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Execution and Performance — Rod Hoffman, S&H Consulting

• Change and transition
• The change game

— Performance Management and Generations — Rod Hoffman, S&H Consulting

• Elements of performance success
• Generations in the workplace
• Challenges and best practices

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Contracts and Risk Management — Brett Stewart, XL Catlin Design Professional

• Legal Liability for Design Professionals
• Pre-Project Planning and Risk Analysis
• Contracting Do’s and Don’ts
• Communication and Documentation
• Contract Administration

Day Three: March 25

7:45-8:30 a.m. — Continental Breakfast

8:30-12 — Finance — David Cohen, Matheson Financial Advisors

• Fine-tuning financial management in uncertain times
• Driving value in a volatile market
• Long-term financial and valuation results: setting the stage
• Accounting principles and practical financial tools

12:00 noon-1:00 p.m. — Lunch and Networking with attendees

1:00-5:00 p.m. — Business Management & Ownership Transition — David Cohen, Matheson Financial Advisors

• Financial exit strategies when market conditions are at all-time lows
• Retirement planning: internal ownership transition issues, internal buy-outs, stock plans, ESOPs
• Gearing stock expansion programs to the new market realities
• The "ins and outs" of mergers and acquisition in the recovery decade

Day Four: March 26

7:45-8:30 a.m. — Continental Breakfast

8:30-12:00 noon — Marketing & Business Development — David Stone, Stone and Company

• A comprehensive view of your entire get-work effort
• Using the five-stage system for a balanced, multi-layered marketing program
• Starting with strategy finding your differentiators
• Broadcasting your message through brand-building
• Winning with one-on-one selling
• Building a high-touch, high-return customer service program
• The vital role of business development

Registration:

Early Bird thru February 12, 2016

ACEC Members: $1525
Non-members: $1725

Standard after February 12, 2016

ACEC Members: $1725
Non-Members: $1925

Location

Hyatt Regency Denver at Colorado Convention Center
650 15th Street
Denver, CO 80202
Phone: 303-436-1234
https://resweb.passkey.com/go/acecbusinessofdesign
Hotel Deadline: Wednesday, March 2, 2016

Online Instructions:

Contact

Maureen Brown
202-682-4349
education@acec.org