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Building a professional career requires you to develop an expertise in more than just technical skills. In Genesis, you’ll learn about a range of appropriate protocols, values, ethics, reputation and relationship-building strategies to help you advance your career.

ACEC/MA’s Genesis Program provides this foundation for moving forward.
Three carefully designed instructional sessions address key topics identified by firm leaders as vital for the professional with about 3-5 years experience. These engaging sessions will give you new techniques and insights through discussion and instructional exercises.

Participation is limited to 30 people. Registration is first-come, first served, but we will create a waiting list when the class is full. Register by fax or email completed forms to (617) 227-6783 or Email or call 617-227-5551 with any questions.

Session 1: Thursday, October 19, 2023, 3 – 6 PM
How Your Firm Gets Business
Instructor: Lori Chicoyne, Affinity Business Development, Founder & Strategic BD Advisor and Becky Bozadjian, VP, Strategic Growth Team, WSP

What roles do marketing and business development play in running a successful firm? A big picture overview of marketing & BD for technical professionals where you’ll learn how you can contribute to winning work. Topics include: marketing & BD lifecycle, networking and building relationships, and how to deliver a winning pursuit. You’ll be an active participant, learning the importance of go/no-go decisions, how to network and develop your elevator pitch, best social media practices, & what goes into creating winning proposals.

Session 2: Thursday, October 26, 2023, 3 – 6 PM
How a Firm Makes a Profit – The Business Side of Engineering
Instructor: Kevin R. Dandrade, PE, PTOE, Principal / Vice President, TEC / The Engineering Corp

Focus on how and why an engineering firm makes a profit. Kevin covers project and firm economics, overhead, how billing rates are established, utilization importance, the difference between project and firm profits, plus how & why managers benchmark economic indicators against other firms. Key concept: to keep an engineering firm afloat, you need to know more than just engineering.

Session 3: Thursday, November 2, 2023, 3 – 6 PM
Personal Communication Effectiveness
Instructor: Paul Weisman, PE, President, Smart Conversations®

Skill-building in key communication areas that will improve your ability to work successfully with colleagues, supervisors and in teams. Topics include: Personal Mastery, Professional Conversation, and Interpersonal Collaboration. The goal is to build confidence in your ability to exchange information while enhancing rapport and working-relationships.

Date & Time

October 19, 2023
3:00 pm
- 6:00 pm



Blue Sky Center
Blue Sky Dr. 3rd Floor
Burlington, MA 01803

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