What Do Your Buyers Want? A Conversation with Hinge Marketing’s Karl Feldman

Karl Feldman, a partner at Hinge Marketing, joins the podcast to talk about the findings in his firm’s Inside the Buyer’s Brain study, in which the responses of more than 3,600 buyers and sellers provide big insights into what buyers value when contracting with an engineering firm.

Click here to download the executive summary of the study.

Click here for a recent ACEC On-Demand Online Class in which Feldman presented the key research results of the study.