Brand Now: Refocus Your Brand and Watch Your Firm Grow

Wednesday, March 22, 2017, 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

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This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Karl Feldman, Senior AEC Professional and Account Director, Hinge Branding and Marketing for Professional Services

>> Nearly all ACEC online classes are recorded for our on-demand library. Purchase now to view later!

A strong brand has the power to differentiate your firm in a crowded market and ensures that new business opportunities present themselves.

So how do you strengthen your brand to gain a competitive advantage?

Join Karl Feldman to examine the fundamentals behind building a strong brand in today’s economy. You'll also learn:

  • Indicators that point to the need for a rebrand
  • 10 step brand development strategy
  • How to identify strong differentiators
  • How to measure and optimize your brand

 

Registration:
ACEC Members: $199
Non-members: $299

Click here for the faxable registration form

Location

Online
>> Click here to register.

Contact

Maureen Brown
202-682-4349
education@acec.org

 

 

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