The New Marketing Imperative: Client Experience as Competitive Advantage

Wednesday, May 9, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))

Register Now

>> Live 10-Pack purchaser? Head to the ACEC Bookstore and click to redeem!

This online class carries 1.5 PDHs (Professional Development Hours).

Curriculum Track: Marketing and Business Development

Member Organization: National Events

Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio

>> Nearly all ACEC online classes are recorded for our on-demand library. Purchase now to view later!

In this highly competitive environment, forward-thinking engineering firms are realizing that creating an unrivalled client experience (CX) is the key to creating genuine differentiation and sustained competitive advantage.

A client’s experience is the cumulative impact of every single touch point and interaction they have with a firm.  While CX is every employee’s job, creating and implementing an effective CX program doesn’t happen in a vacuum—someone must “own” it. And marketing departments are in the best position to quarterback the end-to-end client experience at their firms.

Join Tim Asimos to learn how to create a standout CX program for your firm. You’ll gain actionable insights to help make the case for marketing’s ownership of the end-to-end client experience and the steps and tools needed to make it happen.


  • Define CX and how it goes far beyond customer service
  • Discover the research that supports a business case for CX
  • Communicate the value of marketing “owning” CX in their firms
  • Discover the key steps required to structure a CX program


ACEC Members: $199
Non-members: $299

Click here for the faxable registration form
>> Click here to register.


Maureen Brown






Copyright 2019 American Council of Engineering Companies
1015 15th Street NW, 8th Floor, Washington DC 20005-2605  -  P: 202.347.7474  -  F: 202.898.0068  -  E-mail:
About ACEC   -   Contact Us   -   Terms of Use   -   Privacy Policy

LinkedIn Instagram Twitter Facebook