Wednesday, May 9, 2018 1:30 PM - 3:00 PM (Eastern Time (US & Canada))
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This online class carries 1.5 PDHs (Professional Development Hours).
Curriculum Track: Marketing and Business Development
Member Organization: National Events
Faculty: Tim Asimos, CPSM, Vice President, Director of Digital Innovation, circle S studio
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In this highly competitive environment, forward-thinking engineering firms are realizing that creating an unrivalled client experience (CX) is the key to creating genuine differentiation and sustained competitive advantage.
A client’s experience is the cumulative impact of every single touch point and interaction they have with a firm. While CX is every employee’s job, creating and implementing an effective CX program doesn’t happen in a vacuum—someone must “own” it. And marketing departments are in the best position to quarterback the end-to-end client experience at their firms.
Join Tim Asimos to learn how to create a standout CX program for your firm. You’ll gain actionable insights to help make the case for marketing’s ownership of the end-to-end client experience and the steps and tools needed to make it happen.
ACEC Members: $199