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Whether we’re in the midst of an
economic downturn, feeling the squeeze of a tight labor market, or juggling the
values of different generations, one thing remains the same – if you want to
attract and retain top talent, you need to invest in cultivating a culture of
employee engagement and growth that champions the advancement of the firm’s
goals while making a specific positive social impact.

Beating the competition for the
talent you need means more than great projects, perks, pay, and stability. True
engagement, the kind that the best A/E/C contributors seek, centers on systems
and supervisors that help employees make a strategic and effective social impact,
enhancing both their own and their employer’s brands. A firm’s social impact
strategy also addresses a cross-generational desire for more meaningful work
and connections both inside and outside of the office.

Despite convincing data that
well-designed social impact programs have a high return on investment, barriers
still exist for many leaders and organizations. Understanding work-life seasons
and ongoing demographic and societal shifts are key to eliminating these
internal barriers and making your firm highly attractive to the candidates you
need to hire, the talent you need to retain, and the clients you want to serve.
Join Peter Atherton to look at both the data and ways to overcome those
barriers, as well as:

  • Why most A/E/C firms struggle with employee
  • How effective social impact fits within both
    traditional and new era A/E/C firm growth models
  • How to make performance-based employee
    engagement and social impact initiatives work in tandem
  • The four archetypes A/E/C firms can model:
    “shareholder maximizers”, “corporate contributors”, “impact integrators”, and
    “social innovators”
  • Principles and practices for asset-based
    community development
  • The 5-step IMPACT process that leaders and
    organizations can use to differentiate themselves: Inventory, Mission, Plan,
    Authenticity, Capacity, and Trigger

Presenter: Peter C. Atherton, P.E., President and Founder, ActionsProve LLC

Course Type

Online Class

Delivery Type

On Demand, Online, Self-Paced

PDH Credit


Price (Member)


Price (Non-Member)


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