Course
Thursday, June 19, 2025 from 1:30-2:30 PM Eastern
The great resignation. Quiet quitting. Disengagement at work. The war on talent. The statistics are staggering and not in the employers’ favor. What’s an A/E firm to do?
You can keep doing what everyone else is doing, or you can get creative and approach employee marketing the same way you approach client marketing.
Join Ida Cheinman to learn how you can gain a full pipeline of better-qualified “ideal” candidates, a seamless hiring and onboarding experience, and much higher rates of employee engagement, satisfaction and advocacy. You’ll explore the best ways to:
- Develop a strong, relevant brand and consistently investing in building greater brand visibility of your firm as THE place to work.
- Engage candidates and employees with the right message and content at every step in their decision-making process.
- Create an unmatched employee experience for all stages in the employee lifecycle.
Throughout this 60-minute session, you’ll learn how applying modern marketing principles to every step in the employee journey – from a candidate to a new hire to a brand ambassador – will drive positive results and create a competitive advantage for your firm.
Learning Outcomes:
- Learn how to think about hiring the same way you think about marketing and business development and how to apply marketing/BD principles and proven strategies, practices and tactics to attract “ideal” employees to your firms
- Understand the fundamentals of creating an exceptional candidate and employee experience using persona-based journey mapping for different candidate and employee types
- Learn what modern marketing tactics, channels, communications and formats work best for reaching and engaging candidates and employees of all career levels
Presenter: Ida Cheinman, Principal/Creative Director, Substance151, Benefit LLC